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MP Filtri is enjoying life in the fast lane after securing a special partnership with FCI - the Federazione Ciclistica Italiana.
Unveiled at the latest round of the UCI mountain bike World Cup in Val di Sole, the package will see the company team up with the FCI – reflecting the commitment to excellence shared by both organisations.
The deal reflects MP Filtri’s passion for the sport and is the latest in a series of sponsorships that MP Filtri has supported to back cycling at every level from grass roots to the highest echelons of the sport.
It builds on deals secured with UC Pessano as well as its support for team MP Filtri, which has led to outstanding achievements and the successful development of many young athletes.
Giovanni Pasotto, President of MP Filtri, says: "The official sponsorship of the Italian Cycling Federation is a source of particular pride for MP Filtri, which fully shares its values of commitment, sustainability, team spirit and integrity".
FCI President Cordiano Dagnoni also expressed his satisfaction at the signing of the agreement. "We immediately understood that MP Filtri's values were consistent with those of the Federciclismo. Their history speaks of passion for work and for cycling, so we are happy to present this partnership."