MP Filtri has marked the latest phase of its ambitious expansion plans in the Far East with the launch of a new branch in Singapore.
The branch strengthens the company’s reach into Asia where it already has successful operations in both China and India.
MP Filtri SEA PTE LTD, the full name of the new branch, was opened with the aim of boosting the company's presence in the key South Asian market.
Hence the name of the branch, where "SEA" stands for South East Asia.
Singapore was chosen as it is the region's most important commercial port. The strategic goal of the new facility is to improve both service and assistance to all customers in the area, providing them with a physical location where they can deal directly with the company.
Before the opening of the branch, customers purchased products directly from the parent company based in Italy, where Mr. Louis Chia, Area Manager, was responsible for managing commercial relations with the territory.
From now on, all commercial aspects related to Southeast Asia will be managed directly by MP Filtri SEA PTE LTD, of which Mr. Chia is the director.
MP Filtri can now take advantage of a warehouse and a direct presence in the area, which will significantly reduce not only delivery times, but also shipping costs and response times due to the different time zone compared to Italy.
The new branch not only has a warehouse equipped with a comprehensive stock of products, but also offices dedicated to welcoming customers, suppliers and potential new partners.